Beauty influencer Bretman Rock has been unveiled as the face of Curology, marking the social media star's first skincare campaign, which celebrates 'Bretman's journey using his custom Curology RX formula, and how it helped him glow up'.

Rock commented 'Working with Curology and meeting the people that are employed at Curology actually made me want to work with the brand even more. I found out that a fellow Asian-American team member put me on this collaboration. It's important to me that fellow AAPI executives and creatives who look like me allowed me to be a part of this. There is so much power in this shoot and it’s so much more than a skincare shoot, it’s my creative vision that Curology believed in'.